No products in the cart.
Our Story
LOC RUNG COFFE FARM
The Origin of loc rung
In the land of Đưng K’Nớ – Lạc Dương, which has an average elevation of 1500 meters above sea level, there are hills reaching up to 1850 meters, surrounded by the primeval forest of Núi Bà Bidup. At times, this place is called the “Invisible Village” because it is shrouded in thick fog. This is home to hundreds of K’Ho families who mainly rely on forest work and farming for their livelihood. Therefore, the hills covered with coffee plants, with a total area of over 800 hectares, are the main source of income for the people. However, the pressing issues of agriculture, such as “good harvest, bad harvest,” and “high price, low price,” directly affect the lives of the people, leading to hills of coffee now filled with dead trees.
Thus, we have chosen “specialty coffee” as the development direction for the coffee growing area here. By increasing the value of the products, we aim to help the people stabilize and improve their lives by raising the purchase price of coffee directly from the farmers, and providing support in plant care and fertilizers. This approach is to foster a “win-win” development relationship. Ensuring a lush coffee growing area, prosperous people, and increasing the value of coffee from flavor to quality.
Children of the Central Highlands
Coming from farming families, we have a strong bond with agriculture. Driven by responsibility, passion, and dedication, we aim to elevate the value of agricultural products, particularly coffee, to ensure that our parents and fellow farmers can lead more prosperous and fulfilling lives.
The Perfect Spot
Nature is what makes Loc Rung special. Today, with global warming, forests are being cut down and replaced by factories and huge electric fans, causing coffee plants to become increasingly cramped and stifled in their environment. This leads to greater susceptibility to diseases, resulting in lower yields and poorer coffee flavor. However, Loc Rung, located in Dưng K’no, Lac Duong, surrounded by the Núi Bà Bidup National Park and rich in diverse vegetation, provides a green, clean, and fresh environment for coffee to thrive. This helps coffee plants stay healthier with fewer pests, resulting in more nutrients in the coffee beans and a rich, fruity flavor for Lộc Rừng coffee.
Cultivating the Land
Sustainable agriculture and organic practices are the guiding principles in all soil improvement and care activities. Building a multi-layered ecosystem and enhancing soil nutrients create a clean environment for growing clean coffee
Agricultural development is a long journey. We hope to lay a solid foundation for agriculture and pass on the passion and social responsibility to future generations, so they can preserve the land of Đưng K’nớ.
Processing
Find Your Favorites