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Loc rung coffee
PROTECT THE FOREST – HELP PEOPLE – MAKE GREAT COFFEE
OUR STORY
“Protect The Forest – Help People – Make Great Coffee”
In the land of Đưng K’Nớ – Lạc Dương, which has an average altitude of 1500 meters above sea level, there are hills that rise up to 1850 meters, surrounded by the primary forest of Núi Bà Bidup. At times, this place is called the “Invisible Village” because it is shrouded in thick fog. This area is home to hundreds of K’Ho families, who mainly make a living from forestry and farming. The “coffee-covered hills” with a total area of over 800 hectares are the main source of income for the locals.
At Loc Rung, our coffee production is guided by three principles: “Protect nature, support the community, and create delicious coffee.” This approach guarantees a thriving coffee-growing region, a prosperous local community, and an enhancement in both the flavor and quality of coffee from Đưng K’ nớ
Make The Forest Greener
Beginning with coffee beans, we cultivate and propagate them under the principles of sustainable agriculture, employing a multi-layered canopy of shade trees to green and restore the barren coffee hills.
Sustainable Agriculture
Needs Resilient People
Exploring loc rung
Plantation Facts
Hectares Total Farm Area
800
Total number of trees
1200000
Altitude
1500-1850M
Temperature
9°C-25°C
Sustainability
Develop a Sustainable Agricultural Community
We recognize that Lộc Rừng alone cannot achieve sustainable agriculture; it requires a network of collaborators, including government officials, roasters, experts, coffee lovers, and most importantly, farmers. Our aim is to build a community dedicated to sustainable agriculture, where everyone shares a common goal, a unified vision, and the belief that: “Sustainable agriculture is a reliable path to creating more prosperous, happy, and fulfilling lives.”